[Video] Forbes CMO Interview: Avanade's Stella Goulet On Using Customer Stories To Build Brand

Stella Goulet is Avanade's first-ever CMO. Created in 2000 by Accenture and Microsoft, the enterprise technology provider wanted to bring brand and marketing to the next level--at a time when getting close to customers as they address business problems has become paramount. Enter Goulet, a 22-year veteran of Capgemini.